I’m not going to sugar-coat it. Business is tough at the moment. Really tough.
Even when you sell a product that can save families thousands of dollars, it’s still a tough gig and with a recession well and truly settling in, it doesn’t look to be getting any easier any time soon.
We want to continue serving families with our award-winning nappies for many years to come but to do this, something has to give. And it’s not going to be my mental health!
Considering the state of the market, we’ve made the tough but necessary decision to sunset some of our product lines
The products we’ll be sunsetting:
Beach Bag (including our wet bag fundraising initiative)
Mini-fit Pocket Nappy
Will these beautiful products ever come back? Maybe. If this recession ever decides to release it’s grip, we’d love to bring these back.
For now, removing these lines will allow us to focus on our best sellers and the products that have impacted the journey for so many parents and their babies.
Thank you for your incredible support over the past 17 years. Here’s to many more.